Written By: Michael on February 25, 2010 One Comment

Executing

A typical programme might look like this: Q1: Website Analysis, Keyword Analysis, Web Code optimisation, Off page optimisation, Q2: Forum Posting, Blog commenting, Classified submissions, press releases; Q3/Q4: Link Baiting, Article Marketing, Social Media Marketing. Over each Quarterly period you should be noticing improvements in your Search Engine Rankings and Traffic levels. In Part 4, [...]

Written By: Michael on February 20, 2010 One Comment

Lemon Interactive, experts in SEO and search marketing services, web development and mobile phone applications, have been testing the US market for the last 6 months with a handful of clients.
Last month Topseos.com, the independent authority on search vendors, ranked Lemon Interactive in the top 5 for a second month in a row for the [...]

Written By: Michael on February 20, 2010 No Comment

Having recently agreed an extensive SEO Package with a substantial US based Web Design Agency using our Symbiotic Product, we at Lemon Interactive are learning a useful lesson around brand management.
On the one hand, you want to publicly celebrate the fact that Symbiotic works, delivers value and that Lemon Interactive is behind it. But, on [...]

Written By: Michael on February 19, 2010 No Comment

So after 3 years of slog, Lemon Interactive signed its 100th SEO Services Client this week.
During a meeting with another potential client today, he raised how commoditised and saturated with SEO Providers, SEO Outsourcers the market is and, that SEO packages are typically forward loaded so that the client has to invest in a service [...]

Written By: Michael on February 19, 2010 No Comment

Planning
Consider whether your interests are best served by undertaking your SEO Campaign using your own resources. Do you have the time and in-house skills to maintain a sustained programme or should you outsource your SEO Service requirement to a suitable SEO Outsourcer or SEO Provider. Think about the ratios. Will an employee spending 5-10% of [...]

Written By: Michael on February 18, 2010 No Comment

So, you’ve got a brand new shiny website. Now, how do you make sure that your investment is maximised? The most effective ROI strategies for your online presence begins and ends with a well thought through and executed Search Engine Optimization programme underpinned by four core principles: Business Understanding; Planning; Execution; and Measurement.In part one of [...]

Written By: admin on February 17, 2010 One Comment

Hang fast we will start to talk about SEO ROI (return on investment), coming later…


Written By: Michael on February 8, 2010 No Comment

A big thank you for the positive responses that have been shared in response to the blog. It’s always great to have some feedback to bounce off of so,please keep it coming.

You know, me and the guy’s were having one of those coffee break debates the other day and we couldn’t get to a final answer on it. No [...]

Written By: Michael on January 29, 2010 No Comment

Not sure if outsourcing your SEO process is a good idea? At Lemon Interactive, we think  so.

For the unititated Search Engine Optimisation (SEO) is a set of processes used to increase the number of visitors to a Web site by improving its ranking and therefore visibility on a defined set of search engines. Essentially, the [...]

Written By: Michael on January 27, 2010 No Comment

Lemon Interactive has today launched its Symbiotic partner programme. Through this programme, Lemon Interactive is able to support Online Marketing Managed Service Providers by providing SEO, Web Development and Application Development services in a unique “White Label” model that delivers significant increases in Margin to its partners.