Archive for August, 2011
“Ok so my website is done, marketing, SEO and Social strategies in place, traffic and conversion is increasing… Now we want to go mobile, but how should we do it? Via a mobile app or a native app?!’
At Lemon Interactive, this is one of the most common questions we get asked by our clients.
Mobile web sites generally have a basic cost base, and I believe EVERY business should have one. It should be accessible and viewable on every mobile device as this is quickly becoming the primary browsing method for a lot of consumers. This means it needs to stand out on these devices too! The web buys you universal access to every phone or tablet so it makes perfect sense that you should build for the web.
This said, the other side of the coin dictates that we live in an app culture. Recent focus groups and research, has found that people say they use the web primarily for quick lookups, while they use apps for longer tasks, games, or recurring activities, people instinctively turn to an app store. Native apps tend to retain the users interest for longer and there are good reasons for that. Firstly for our time hungry culture, its convenient: marketing, app genres and even available hardare push users toward using app stores, where payment is also a quick and easy process. And by and large, native apps tend to deliver better experiences, too. Although Mobile web is quickly closing the gap with advancements in development.
It’s not a matter of either-or, however. Do both. Build a mobile web app for everyone initially but consider native apps to reward your best customers. Choose the platform that fits the personality and demographics of your best clients, and build an app that works for them.
Fact is, we all use both.
Some facts and figures to show you why its imperative that you have a strong SEO strategy.
According to the Internet World Stats there are now over 1.9 billion people online.
ComScore reported that in Dec 2008 these online users performed 89 billion searches on search engines. In Dec 2009 this figure had risen to 131 billion monthly searches – an increase of 46%.
This translates to almost 49,000 searches every second.
In 2012 there is an anticipated growth of search engine marketing budgets of 19% – however SEO budgets are expected to increase by as much as 43% as the focus shifts from paid search advertising to SEO. And this amidst a global economic recession.
SEO is alive and Thriving!
Contact us for more information on how we can get your business to the SEO forefront!
Performance SEO is about attracting those who are already interested in your products or services now, and making the investment later.
With other forms of Internet Marketing, such as Social Networking, you have to get them interested and then make them want to buy, and then convince them to buy from you. With SEO, they are already interested, and you just simply show them that you have what they want.
Performance SEO, essentially means, that you can reap the benefits and rewards of our first class SEO service purely based on how well we perform for your business. We dont expect you to part with a penny until we have acquired that TOP 10 ranking for your website.
It will prove to be the only 100% risk free component in your Internet Marketing campaign.
Here are the top 10 SEO myths that most people still believe!