Archive for September, 2011
I have come up with a compilation of tips to ensure that your site is trusted by your potential customers and these will help in ultimately converting your traffic to sales!
- Security certificates, authorisation codes etc for payments you are taking.
- Good Communication – Let your buyers know what is happening with their order, every step of the way.
- Encourage users to leave positive reviews on independent site’s eg. Qype etc
- Offline Marketing – real world mentions go a long way to inspire trust in an unknown brand
- Live chat maybe a useful support tool
- Clean design – This is absolutely imperative!
- Strong organic rankings across multiple search terms – although most downplay the importance of this, I know and you know that multiple appearances in the top 5 or top 10 instill masses of confidence in a users experience of your site.
- Consumer confidence aside, keep in mind online shoppers have a short attention span, so testing your design and shopping cart to make it as easy as possible to use can be a great way to maximise conversions from your existing traffic!
We love to talk at Lemon Interactive – If you would like to discuss this further feel free to get in touch!
Google are beta testing showing how many clicks a PPC ad has received.
That means advertisers with long running successful ads with high CTR’s will be instantly recognisable to competitors with low CTR ads. It also means new advertisers can easily copy the best ads.
Is this good news or bad news? IMO it only helps poor advertisers get better at the expense of the good ones.
1. There are 16m people on the mobile web in the UK
Of the 46 million web users in the UK, more than 16 million use smartphones to access services online.
2. Smartphones are now outselling PCs
100.9 million units shipped in comparison, 92.1 million PCs. An audience too large to ignore!
3. Mobile websites reach all audiences, apps do not
Every modern smartphone has a browser, so everyone can view your mobile website.
4. Smartphone traffic will boost your overall traffic
Your available to your customers and clients on the go, all day, everyday and in turn, increased traffic to your website can lead to an improved ranking on search engines such as Google.
5. Mobile traffic to most websites grew by 50-100% this year
A Quantcast study showed that mobile web use more than doubled in 2010. This year is looking just as strong so far.
6. There will be more mobile than desktop web users in 3 years
According to Google, the mobile web on smartphones is growing so rapidly that it will exceed desktop web in 2014.
7. Your website may be hard or impossible to use on mobile
Good mobile usability requires a separate design with a reduced feature set, focusing on time- and location-dependent tasks. It is important to analyse the users’ actual mobile needs.
8. Globally, 70 million people check e-mail via mobile each month
When your customers click on a link to your website from a mobile e-mail client, will it be visible, accessible, and optimised?
9. Even if you don’t go mobile, your competitors will
Going mobile is a hot trend right now. Make sure you dont get left behind.
10. Reach your audience on the go
If you don’t have a mobile website, your customers can only view your website when they are sitting down. Turn your customer service up a notch by being accessible all the time.
Contact us for more information about building a mobile site for your business. Imagine the possibilities!
SEO is the way in which web sites can climb higher in the search engine results pages. When it is done well, it increases traffic to that web page, and in most cases – increases leads and sales. At Lemon Interactive, your business web site is optimized until the pages you want traffic to are in the first pages of the major search engine results. And with very targeted keywords, this ensures that the traffic you get is traffic that brings leads and revenue.
After many years of successful SEO work, I thought I would share our general vision from a more technical perspective. This blog post will delve into the actual SEO process our clients undertake.
Site Structure: The search engines will crawl any site, but sites that are properly structured are treated better by crawling them faster, more frequently, and more of their pages. We’ll make sure your site is built properly so that the structure is optimized for search engines. This will help increase all other SEO techniques, as well as making the search engines happy to crawl a properly built site.
Content Optimization: Each page is optimized for targeted keywords so that there is no confusion on what your site is about, for both search engines and visitors to your pages. We optimize using both visual HTML elements as well as the code hidden behind the scenes, keeping visitors happy and letting the search engines know exactly how to rank your pages.
Off-site Optimization: Doing on-site SEO is just the first step. To make sure your pages are on the first page of the listings, off-site backlinking is crucial. We use a mix of sources for your backlinks, all of them high quality and relevant. By continuously building backlinks we raise your site’s position past your competition to see an increase in visits to your site and an increase in revenue.
Local Targeting: With Google Places you can show up on the first page of listings fairly quickly. We can help set up your profile, make sure there’s no conflicts that will prevent you from being displayed, and optimize it to have it rank for your highest traffic generating keywords.
Feel free to contact us for more information on what we can do for your business!
How do you choose the best SEO COmpany for your business?
We would advise that you take various things into consideration -
Budget - This is one of the key factors to look at in depth before commencing with an SEO campaign. You must decide on how much money you would like to spend on a monthly basis which may need to be adjusted, depending on the results your require.
Lemon Interactive can help you assign yourself a budget which will be in the best interest of your marketing strategy as well as generating maximum ROI.
I would be wary of the extremely cheap bargain SEO services on offer, that promise great results in a short amount of time and all for a low- low price. Achieving organic SEO growth takes significant time and effort.
Results- Communicating with your potential SEO provider is very important. Ask us for our customer testimonials, ask about our previous successes and check out some examples of our work. What plans do we have for your website, what do we think is achievable and in what time frame? This leads me on to my next point.
Realism- Companies who promise the world and deliver nothing are rife in this industry. But thats not to say that good results aren’t achievable in a timely manner under a reasonable budget. Here at Lemon Interactive, we pride ourselves on 100% transparency and we will endeavour to ensure that we have a fully comprehensive, SEO – Client communication channel through which we can plan what we are looking to achieve and when. There will never be any surprise costs, or rare setbacks which we will not have discussed with you beforehand.
Contact us at Lemon Interactive and we can discuss the future of your digital marketing campaign in detail. You may well have just found the best SEO company for your business.