Archive for September 18, 2011
SEO is the way in which web sites can climb higher in the search engine results pages. When it is done well, it increases traffic to that web page, and in most cases – increases leads and sales. At Lemon Interactive, your business web site is optimized until the pages you want traffic to are in the first pages of the major search engine results. And with very targeted keywords, this ensures that the traffic you get is traffic that brings leads and revenue.
After many years of successful SEO work, I thought I would share our general vision from a more technical perspective. This blog post will delve into the actual SEO process our clients undertake.
Site Structure: The search engines will crawl any site, but sites that are properly structured are treated better by crawling them faster, more frequently, and more of their pages. We’ll make sure your site is built properly so that the structure is optimized for search engines. This will help increase all other SEO techniques, as well as making the search engines happy to crawl a properly built site.
Content Optimization: Each page is optimized for targeted keywords so that there is no confusion on what your site is about, for both search engines and visitors to your pages. We optimize using both visual HTML elements as well as the code hidden behind the scenes, keeping visitors happy and letting the search engines know exactly how to rank your pages.
Off-site Optimization: Doing on-site SEO is just the first step. To make sure your pages are on the first page of the listings, off-site backlinking is crucial. We use a mix of sources for your backlinks, all of them high quality and relevant. By continuously building backlinks we raise your site’s position past your competition to see an increase in visits to your site and an increase in revenue.
Local Targeting: With Google Places you can show up on the first page of listings fairly quickly. We can help set up your profile, make sure there’s no conflicts that will prevent you from being displayed, and optimize it to have it rank for your highest traffic generating keywords.
Feel free to contact us for more information on what we can do for your business!