White Labelling. An exercise in humility and profitability

Having recently agreed an extensive SEO Package with a substantial US based Web Design Agency using our Symbiotic Product, we at Lemon Interactive are learning a useful lesson around brand management.
On the one hand, you want to publicly celebrate the fact that Symbiotic works, delivers value and that Lemon Interactive is behind it. But, on the other hand, your client does not want the fact that they have outsourced a function of their business and are retaining significantly more Margin as a result. For Lemon Interactive, the benefits of invisibly supporting our partners far outstrips that of referenceability in this instance and we now accept that being effective behind the scenes can be just as Profitable as standing front and centre in some circumstances.
Check out Symbiotic and whether it could work for your agency http://www.slideshare.net/LemonInteractive/lemon-interactive-symbiotic-v15,

Tags: Business Efficiency, cost reduction, demand generation, Lead generation, Managed Service, margin improvement, Offshore Web Developments, Offshoring Partner, Online Marketing, outsourcing, SEO Packages, SEO Partner, SEO services, Website Development