Revenue Generation? What about that money still on the table?

A big thank you for the positive responses that have been shared in response to the blog. It’s always great to have some feedback to bounce off of so,please keep it coming.

You know, me and the guy’s were having one of those coffee break debates the other day and we couldn’t get to a final answer on it. No it wasn’t the who would win a fight between Spiderman and Batman argument. We all know that Batman would find a way to kick spidey’s butt.  Anyway, we thought we’d put it out there so that you can have your own business debate.

We were thinking through our partnering model and started trying to figure out how much money was being left on the table because SME’s, instead of creating partnerships that could provide reciprocal business, focussed only on their core competencies and, as a result let potential trading currency with another business just walk out the door.  Take us for example. Our “Core Competency” is SEO and Web Development via an outsourcing model. We have great Mobile Application Development capabilities  for sure.  But, its the Demand Generation stuff that Lemon Interactive originated from.  Now when a client approaches us and says they want a complex Web Site designed with fully functional back end that has to reflect the new brand values that they have spent £’000’s on, that’s not us. But, because we’re getting better at understanding the value of Partnering, we now know some folks that can. Previously, we would have said no to the business and lost the opportunity to work with some excellent Web Design companies and pick up the SEO or Development element thus fufilling our Core Competency and building a set of relationships that now drive reciprocal trade between us.

We reckon, based on how well this is working for us now, that we’ve probably missed out on around £400k of Demand Generation business revenue by not adopting this approach 15 months ago. Think about that. How many of you reading this can afford to let that level of business walk away unchallenged? Now consider the number of SME’s working across our Industry value chain. That’s a lot of  Revenue slushing around the system my friends. Because at the end of the day, it’s got to go somewhere, so why not with your invoice attached to a portion of it. We couldn’t size it but, we agreed we had to get better at accessing it.

Two Questions: 1. Does this make sense to you?  2. How good are you at leveraging partnerships?

Let me know what you think by return

Tags: demand generation, Managed Service, Offshore Web Developments, outsourcing, SEO, SEO Packages, SEO Packages London, SEO Partner, SEO Process, SEO services, symbiotic, Website Development