So, you’ve got a brand new shiny website. Now, how do you make sure that your investment is maximised? The most effective ROI strategies for your online presence begins and ends with a well thought through and executed Search Engine Optimization programme underpinned by four core principles: Business Understanding; Planning; Execution; and Measurement.In part one of [...]

A big thank you for the positive responses that have been shared in response to the blog. It’s always great to have some feedback to bounce off of so,please keep it coming.

You know, me and the guy’s were having one of those coffee break debates the other day and we couldn’t get to a final answer on it. No [...]

Not sure if outsourcing your SEO process is a good idea? At Lemon Interactive, we think  so.

For the unititated Search Engine Optimisation (SEO) is a set of processes used to increase the number of visitors to a Web site by improving its ranking and therefore visibility on a defined set of search engines. Essentially, the [...]