Improve traffic on the site
Your website should be user-friendly and incorporate a format that enhances the user’s overall online experience. Take care to include all essential information that prospects look out for including, existing offerings, store and branch location, contact details, hours and days of operation as well as directions to get there. Websites that carefully incorporate all these elements and also have a good product or service should be noticed. An SEO professional is best equipped to do this.
Build and manage a search presence
While ranking in the search engines takes some time, there is a valid reason for concern if your website has been in operation for some time already and yet doest not feature in the initial pages of the search results. Not only is the time and budget wasted, but this absence results in some loss of valuable opportunities to reach out to target audiences as well as wasted opportunities to sell and convert prospective customers.
Half-baked SEO knowledge
While most website owners, comprehend the basics of SEO, their “do-it-yourself” initiatives are not backed by sound SEO principles and techniques. Moreover they are not up to speed with the latest developments in SEO. These trial-and-error methods often leave a bigger dent in the final spend.
Not a one-time activity
The SEO industry is constantly evolving with new techniques evolving, and the old ones becoming obsolete. Moreover SEO can be time consuming and is long-term oriented too. For these simple reasons, SEO campaigns need to be monitored, tracked, improvised and adapted on a regular basis.
To conclude, if you have a great product or service on offer, then it’s imperative that your target audiences should find you easily when they need you. SEO bridges this gap between the seller and buyer. Even if you do not have the budgets to employ a professional to look after your website’s SEO on a full-time basis, you could try hiring the services of a professional SEO agency or consultant. Whichever option you choose, never compromise on SEO.
1. There are 16m people on the mobile web in the UK
Of the 46 million web users in the UK, more than 16 million use smartphones to access services online.
2. Smartphones are now outselling PCs
100.9 million units shipped in comparison, 92.1 million PCs. An audience too large to ignore!
3. Mobile websites reach all audiences, apps do not
Every modern smartphone has a browser, so everyone can view your mobile website.
4. Smartphone traffic will boost your overall traffic
Your available to your customers and clients on the go, all day, everyday and in turn, increased traffic to your website can lead to an improved ranking on search engines such as Google.
5. Mobile traffic to most websites grew by 50-100% this year
A Quantcast study showed that mobile web use more than doubled in 2010. This year is looking just as strong so far.
6. There will be more mobile than desktop web users in 3 years
According to Google, the mobile web on smartphones is growing so rapidly that it will exceed desktop web in 2014.
7. Your website may be hard or impossible to use on mobile
Good mobile usability requires a separate design with a reduced feature set, focusing on time- and location-dependent tasks. It is important to analyse the users’ actual mobile needs.
8. Globally, 70 million people check e-mail via mobile each month
When your customers click on a link to your website from a mobile e-mail client, will it be visible, accessible, and optimised?
9. Even if you don’t go mobile, your competitors will
Going mobile is a hot trend right now. Make sure you dont get left behind.
10. Reach your audience on the go
If you don’t have a mobile website, your customers can only view your website when they are sitting down. Turn your customer service up a notch by being accessible all the time.
Contact us for more information about building a mobile site for your business. Imagine the possibilities!
SEO is the way in which web sites can climb higher in the search engine results pages. When it is done well, it increases traffic to that web page, and in most cases – increases leads and sales. At Lemon Interactive, your business web site is optimized until the pages you want traffic to are in the first pages of the major search engine results. And with very targeted keywords, this ensures that the traffic you get is traffic that brings leads and revenue.
After many years of successful SEO work, I thought I would share our general vision from a more technical perspective. This blog post will delve into the actual SEO process our clients undertake.
Site Structure: The search engines will crawl any site, but sites that are properly structured are treated better by crawling them faster, more frequently, and more of their pages. We’ll make sure your site is built properly so that the structure is optimized for search engines. This will help increase all other SEO techniques, as well as making the search engines happy to crawl a properly built site.
Content Optimization: Each page is optimized for targeted keywords so that there is no confusion on what your site is about, for both search engines and visitors to your pages. We optimize using both visual HTML elements as well as the code hidden behind the scenes, keeping visitors happy and letting the search engines know exactly how to rank your pages.
Off-site Optimization: Doing on-site SEO is just the first step. To make sure your pages are on the first page of the listings, off-site backlinking is crucial. We use a mix of sources for your backlinks, all of them high quality and relevant. By continuously building backlinks we raise your site’s position past your competition to see an increase in visits to your site and an increase in revenue.
Local Targeting: With Google Places you can show up on the first page of listings fairly quickly. We can help set up your profile, make sure there’s no conflicts that will prevent you from being displayed, and optimize it to have it rank for your highest traffic generating keywords.
Feel free to contact us for more information on what we can do for your business!
How do you choose the best SEO COmpany for your business?
We would advise that you take various things into consideration -
Budget - This is one of the key factors to look at in depth before commencing with an SEO campaign. You must decide on how much money you would like to spend on a monthly basis which may need to be adjusted, depending on the results your require.
Lemon Interactive can help you assign yourself a budget which will be in the best interest of your marketing strategy as well as generating maximum ROI.
I would be wary of the extremely cheap bargain SEO services on offer, that promise great results in a short amount of time and all for a low- low price. Achieving organic SEO growth takes significant time and effort.
Results- Communicating with your potential SEO provider is very important. Ask us for our customer testimonials, ask about our previous successes and check out some examples of our work. What plans do we have for your website, what do we think is achievable and in what time frame? This leads me on to my next point.
Realism- Companies who promise the world and deliver nothing are rife in this industry. But thats not to say that good results aren’t achievable in a timely manner under a reasonable budget. Here at Lemon Interactive, we pride ourselves on 100% transparency and we will endeavour to ensure that we have a fully comprehensive, SEO – Client communication channel through which we can plan what we are looking to achieve and when. There will never be any surprise costs, or rare setbacks which we will not have discussed with you beforehand.
Contact us at Lemon Interactive and we can discuss the future of your digital marketing campaign in detail. You may well have just found the best SEO company for your business.
Sit down and carefully consider what your company’s goals are and to build backward to create a strategy that’s most likely to meet those goals.
Here are four key reasons why your company needs to consider planning and launching a social media campaign.
Reason 1: Social Media Gives You Unprecedented Ability to Listen to Your Customers
Reason 2: Social Media Gives You the Chance to Build or Introduce a Brand
Reason 3: Social Media Gives You a Unique Way to Gather Feedback
Reason 4: Social Media Gives You the chance to Demonstrate Personality.
To be honest, there are dozens of reasons to develo a strong social media strategy! These are just some of the strongest. What it all boils down to is this; your customers are online and they are using social media to communicate. If you aren’t, you’re business is missing opportunities. Get in touch with us NOW!
“Ok so my website is done, marketing, SEO and Social strategies in place, traffic and conversion is increasing… Now we want to go mobile, but how should we do it? Via a mobile app or a native app?!’
At Lemon Interactive, this is one of the most common questions we get asked by our clients.
Mobile web sites generally have a basic cost base, and I believe EVERY business should have one. It should be accessible and viewable on every mobile device as this is quickly becoming the primary browsing method for a lot of consumers. This means it needs to stand out on these devices too! The web buys you universal access to every phone or tablet so it makes perfect sense that you should build for the web.
This said, the other side of the coin dictates that we live in an app culture. Recent focus groups and research, has found that people say they use the web primarily for quick lookups, while they use apps for longer tasks, games, or recurring activities, people instinctively turn to an app store. Native apps tend to retain the users interest for longer and there are good reasons for that. Firstly for our time hungry culture, its convenient: marketing, app genres and even available hardare push users toward using app stores, where payment is also a quick and easy process. And by and large, native apps tend to deliver better experiences, too. Although Mobile web is quickly closing the gap with advancements in development.
It’s not a matter of either-or, however. Do both. Build a mobile web app for everyone initially but consider native apps to reward your best customers. Choose the platform that fits the personality and demographics of your best clients, and build an app that works for them.
Fact is, we all use both.
Some facts and figures to show you why its imperative that you have a strong SEO strategy.
According to the Internet World Stats there are now over 1.9 billion people online.
ComScore reported that in Dec 2008 these online users performed 89 billion searches on search engines. In Dec 2009 this figure had risen to 131 billion monthly searches – an increase of 46%.
This translates to almost 49,000 searches every second.
In 2012 there is an anticipated growth of search engine marketing budgets of 19% – however SEO budgets are expected to increase by as much as 43% as the focus shifts from paid search advertising to SEO. And this amidst a global economic recession.
SEO is alive and Thriving!
Contact us for more information on how we can get your business to the SEO forefront!
Here are the top 10 SEO myths that most people still believe!