Demand Generation
The Importance of SEO in Marketing!
1 year ago
Some facts and figures to show you why its imperative that you have a strong SEO strategy.
According to the Internet World Stats there are now over 1.9 billion people online.
ComScore reported that in Dec 2008 these online users performed 89 billion searches on search engines. In Dec 2009 this figure had risen to 131 billion monthly searches – an increase of 46%.
This translates to almost 49,000 searches every second.
In 2012 there is an anticipated growth of search engine marketing budgets of 19% – however SEO budgets are expected to increase by as much as 43% as the focus shifts from paid search advertising to SEO. And this amidst a global economic recession.
SEO is alive and Thriving!
Contact us for more information on how we can get your business to the SEO forefront!
The role of SEO in marketing
1 year ago
Internet marketing is a very simple concept… It is essentially offering your good or services for sale online and making sure consumers know that they are available to them. Hence now, a massive majority of homes and business’s are equipped with goods and services sourced from online suppliers. Buying online mostly, generally works out alot cheaper than acquiring goods on the high street as the supplies pass on their savings on high street over heads, on to the customer. Therefore it is imperative that online retailers get their goods in front of potential customers first!
Online marketing has many incarnations in the form of pay-per-click search, banners ads, affiliate marketing and email marketing to name a few, but I would like to share my views on the role of SEO (search engine optimisation).
In order to increase revenues for your business, you must ensure that you implement strategies of getting your products and services into the hearts and minds of your customers before anyone else. The most common and IMO effective way of doing this is by coming up first on the major search engines.
SEO is a key component in addressing a majority of your marketing needs and will ensure that you entice your targeted buyers. Once a visitor is appealed to access your site, if the right SEO is present, converting a potential buyer to a loyal buyer is very easy. Sales will increase through your marketing efforts and since the competition is high, only the best will strive.
Lemon Interactive: The best global SEO service provider!
1 year ago
Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a website web presence.
As a leader in the Internet marketing domain Lemon Interactive has deep understanding of how search engines work and what people exactly search for. The company believes in going beyond editing content and HTML. It has a very strong research team that first understands what exactly the client wants and then after that researches the best techniques that can deliver a product that matches the client’s expectations. The company’s strength lies in its knowledge base that consists of knowledge about SEO tools, techniques, software’s and the current and future trends in Internet marketing.
Lemon Interactive best SEO services go beyond geographic boundaries. The team at Lemon Interactive understands the cultural diversities, local sensitivities, local business behavior in different countries, and thus is able to give complete customized services. It currently caters to its international clients through its offices in the UK and in India.
The company has been taking part in various SEO forums held across globe to get to know of the latest technologies in the SEO domain. Lemon Interactive understands that to survive in the tough business environment of SEO services it needs to continuously upgrade its knowledge and skills. The benefits of these skill enhancements are passed on to its customers worldwide. It is due to this that Lemon Interactive is counted amongst the leading best SEO companies of the world.
Lemon Interactive invites you to share your thoughts, ideas about the unique ways to further enhance the effectiveness of websites, and thus lead to development of a knowledge bank that would lead to a revolution in the domain of website development.
For any further information related to our services, please feel free to contact us at info@lemoninteractive.co.uk
“Isn’t an SEO’s job to just get high rankings?”
2 years ago
“Isn’t an SEO’s job to just get high rankings?”
The high-rankings part is just a start. An SEO’s job is to make sure your site is found through keyword phrases that ultimately convert into paying customers, and to help you do everything within your power to make your site the best it can be!
If your site traffic is leaving as soon as they get there, or if people get lost on your site, Lemon Interactive will be able to help you diagnose this. We will also be able to help you measure the effectiveness of your campaign by showing you how to analyse your log files. With the latest Web analytics software we can easily and effectively measure the things that really count.
Ask Lemon Interactive, about our insights into all areas of e-commerce, online marketing and SEO and PPC.
Monthly SEO vs Pay On Results SEO… Which one is right for you?
02 years ago
Its a known fact that a first page ranking on Google can potentially net you a 40% increase in revenue!
During our time as a highly experienced SEO company, we have split our services into two distinct formats. Namely SEO Monthly and Performance SEO, our pay-on-results based SEO program.
The reason for this is that we understand that all business’s have different needs, both in terms of budget and urgency to get ranked on the first page. We have clients who dont have the liquid funds to plough £xxx into a monthly SEO package which can potentially take a few months to rank on the first page of searches. Therefore we introduced Performance SEO.
After identifying your business needs and developing a plan of action with you, we start working on your rankings straight away. We dont charge you a penny until we have achieved the agreed ranking! Its completely risk free, for clients who havent got the budget to invest in their website optimisation from day one. The service will pay for itself. There is a fee chargeable the moment we reach the agreed ranking but it equates to less than a lot of SEO companies charge per month in most cases, after which there is only a minimal monthly fee for maintenance.
If you feel that you would rather spread the cost of your online marketing and revenue generation budget whilst maximising the use of our expertise, then SEO Monthly is the package for you. We will endeavor to cater to any budget, regardless of size. We can then allocate man-hours and time to develop your marketing strategy based on how much you can afford. Your budget can be increased and decreased as required.
Feel free to give us a call, or drop us an email, so that we can discuss which package would be the best course of action for you and your business!
How much is your website worth to your Business?
02 years ago
Is your business suitable for online or is your purpose in having a website to increase brand awareness and drive people into a bricks & mortar location to buy products or services?
Do people understand what you want them to do when they go to your website?
If you check your statistics, do you know what they mean?
Do you know the difference between site visitors and unique visitors?
Do you know what your prospective customers need to hear, read, see, and feel, for them to push the Buy Now button?
Websites are more than just getting traffic. It has to be the right traffic and your site has be able to close the sale.
It’s important to attract visitors and while they are there, capture their contact information; even if they like your website and bookmark it, they may never come back again.
How we can we help? Why not contact us at Lemon Interactive for a FREE piece of advice!
We’d be more than happy to have a chat and help you find the answers to the above questions. Im sure you would be pleasantly surprised by our insights!
Tel: +44 20 30 86 87 88
Email: info@lemoninteractive.com
Increase Web Traffic – DEMAND BUILDER
12 years ago
Lemon Interactive is taking traffic generation to the next level!
We’re homing in on the fundamental goal of web marketing…
To increase web traffic to conversion and generate some real revenue.
SEO and SMM are far from the be all and end all to marketing your site on the web.
Lemon Interactive introduces, DEMAND BUILDER!
So what are the core elements of Demand Builder, well its basically everything we have learned about internet marketing, so broadly covers the following:
- Email Marketing
- Website optimisation
- Social bookmarking
- Video marketing
- PPC
- Blogging
- Forum Posting
- Social networking
- Landing page creation
- SEO
- Content creation
- Article writing
- Link building
- Affiliate marketing and advertising
- Basically anything we can do within budget to drive relevant traffic
For more information on Demand Builder and to find out how it works, download the PDF here.
Keep your eye on this one…
SEO with new Google Algorithm
03 years ago
So Google has changed its algorithm again.
Well essentially this is bad news for poor SEO companies. The simple way around this is to get back to basics and focus on CONTENT.Here are ten things you can do:
- Get a good blog – wordpress
- Update the web content to reflect the keywords
- Update title tags
- Make meta data more descriptive and relevant
- Tag images
- Start making videos if you are not already
- Use twitter
- Get on the social bookmarking war path
- Build solid links… avoid directory spamming at all costs now
- Find other ways to drive audiences rather than just google!
Thats it… its quite simple really… once again…. CONTENT IS KING!
Performance Based SEO – the new way to charge for SEO
03 years ago
We have just launched our new Performance SEO product. This allows our clients to obtain the results first without being charged a penny. So basically if you dont rank then you dont pay!
The great thing about this is that we are no well ahead of the competitiion with regards to SEO. Why should you pay fixed amounts only to get no return?
This is results based SEO redefined. We dont even charge a set up fee, unlike many other companies…