Your website should be user-friendly and incorporate a format that enhances the user’s overall online experience. Take care to include all essential information that prospects look out for including, existing offerings, store and branch location, contact details, hours and days of operation as well as directions to get there. Websites that carefully incorporate all these elements and also have a good product or service should be noticed. An SEO professional is best equipped to do this.

Build and manage a search presence

While ranking in the search engines takes some time, there is a valid reason for concern if your website has been in operation for some time already and yet doest not feature in the initial pages of the search results. Not only is the time and budget wasted, but this absence results in some loss of valuable opportunities to reach out to target audiences as well as wasted opportunities to sell and convert prospective customers.

Half-baked SEO knowledge

While most website owners, comprehend the basics of SEO, their “do-it-yourself” initiatives are not backed by sound SEO principles and techniques. Moreover they are not up to speed with the latest developments in SEO. These trial-and-error methods often leave a bigger dent in the final spend.

Not a one-time activity

The SEO industry is constantly evolving with new techniques evolving, and the old ones becoming obsolete. Moreover SEO can be time consuming and is long-term oriented too. For these simple reasons, SEO campaigns need to be monitored, tracked, improvised and adapted on a regular basis.

To conclude, if you have a great product or service on offer, then it’s imperative that your target audiences should find you easily when they need you. SEO bridges this gap between the seller and buyer. Even if you do not have the budgets to employ a professional to look after your website’s SEO on a full-time basis, you could try hiring the services of a professional SEO agency or consultant. Whichever option you choose, never compromise on SEO.

- Security certificates, authorisation codes etc for payments you are taking.

- Good Communication – Let your buyers know what is happening with their order, every step of the way.

- Encourage users to leave positive reviews on independent site’s eg. Qype etc

- Offline Marketing – real world mentions go a long way to inspire trust in an unknown brand

- Live chat maybe a useful support tool

- Clean design – This is absolutely imperative!

- Strong organic rankings across multiple search terms – although most downplay the importance of this, I know and you know that multiple appearances in the top 5 or top 10 instill masses of confidence in a users experience of your site.

- Consumer confidence aside, keep in mind online shoppers have a short attention span, so testing your design and shopping cart to make it as easy as possible to use can be a great way to maximise conversions from your existing traffic!

We love to talk at Lemon Interactive – If you would like to discuss this further feel free to get in touch!

That means advertisers with long running successful ads with high CTR’s will be instantly recognisable to competitors with low CTR ads. It also means new advertisers can easily copy the best ads.

Is this good news or bad news? IMO it only helps poor advertisers get better at the expense of the good ones.

Of the 46 million web users in the UK, more than 16 million use smartphones to access services online.

2. Smartphones are now outselling PCs

100.9 million units shipped in comparison, 92.1 million PCs.  An audience too large to ignore!

3. Mobile websites reach all audiences, apps do not

Every modern smartphone has a browser, so everyone can view your mobile website.

4. Smartphone traffic will boost your overall traffic

Your available to your customers and clients on the go, all day, everyday and in turn, increased traffic to your website can lead to an improved ranking on search engines such as Google.

5. Mobile traffic to most websites grew by 50-100% this year

A Quantcast study showed that mobile web use more than doubled in 2010.  This year is looking just as strong so far.

6. There will be more mobile than desktop web users in 3 years

According to Google, the mobile web on smartphones is growing so rapidly that it will exceed desktop web in 2014.

7. Your website may be hard or impossible to use on mobile

Good mobile usability requires a separate design with a reduced feature set, focusing on time- and location-dependent tasks. It is important to analyse the users’ actual mobile needs.

8. Globally, 70 million people check e-mail via mobile each month

When your customers click on a link to your website from a mobile e-mail client, will it be visible, accessible, and optimised?

9. Even if you don’t go mobile, your competitors will

Going mobile is a hot trend right now.  Make sure you dont get left behind.

10. Reach your audience on the go

If you don’t have a mobile website, your customers can only view your website when they are sitting down.  Turn your customer service up a notch by being accessible all the time.

Contact us for more information about building a mobile site for your business.  Imagine the possibilities!